Key insights:

While parents have always wanted only the very best for their children, the digital world has empowered them to research, cross-reference, analyse and then choose what they believe is the best.

Why a great preschool is a great investment:

• Low initial investment
• Short pay-back period of initial investment
• Low marketing costs
• Low overheads
• Very high brand loyalty
• Very low recovery and payment issues
• JOY